What we collect when you use this site, why, and what we do with it. In plain English, like everything else here.
Last updated: 31 October 2026
ACD (AI Clarity & Direction) is an AI advisory business run by Charles Dean and Andrew Chamberlain, based in London, United Kingdom. We are the data controller for any personal information you send us through this website. You can reach us at info@alphacharliedelta.com or on 0330 223 8442.
The only personal information this site collects is what you choose to type into our contact forms:
We don’t use cookies, analytics scripts or advertising trackers on this site. The fonts are loaded from Google Fonts, which means Google’s servers see your IP address when the page loads; Google’s own privacy policy covers that. Our web host keeps standard server logs (IP address, pages requested, time) for security and troubleshooting, as almost every website does.
When you submit a form, the details are emailed to our inbox so that we can read your message and reply. That’s it. The legal basis is our legitimate interest in responding to people who contact us, and, if we go on to work together, the steps needed to enter into a contract with you.
We don’t sell your details, add you to a mailing list, or share them with anyone else, except the email and hosting providers that carry the message to us.
We keep enquiry emails for as long as the conversation is live, and for up to two years afterwards in case you come back to us. If we work together, the usual business records apply (we keep what we need for accounting and legal purposes, typically six years). You can ask us to delete your details sooner at any time.
Under UK GDPR you can ask us what personal information we hold about you, ask us to correct it, ask us to delete it, or object to how we use it. Email info@alphacharliedelta.com and we’ll sort it out, usually within a few days and in any case within a month.
If you’re not happy with how we’ve handled your information, you can complain to the Information Commissioner’s Office at ico.org.uk.
If we change how this site handles your information — for example if we add analytics — we’ll update this page and the date at the top.